Advertising device.



No. 885,333 PATBNTED APR; 21, 1908. L. FOSTER. ADVERTISING DEVICE.

APPLICATION FILED MAR. 29.1907.

ll zfzg'ard fgaiek' Jay LANSFORD FOSTER, OF NEW YORK, N. Y.

ADVERTISING DEVICE Specification of Letters Patent.

Patented April 21, 1908.

Application filed March 29, 1907. Serial No. 365,366.

To all whom "it may concern:

Be it known that I, LANSFORD FosTER, a citizen of the United States, anda resident of New York, in the county of New York and State of New York,have invented certain new and useful Improvements in AdvertisingDevices; and I do hereby declare that the following is a full, clear,and exact description thereof, reference being had to the accompanyingdrawings, and to the letters of reference marked thereon, which form apart of this specification.

This invention relates to a novel advertising device and consists in thematters hereinafter more particularly set forth and pointed out in theappended claims.

My invention will be better understood by reference to the accompanyingdrawings in which,

Figure 1 is a view of the device folded and adapted for transmissionthrough the mail. Fig. 2 is a cross-section of the device partiallyunfolded. Fig. 3 is a view in perspective of the device still furtherunfolded. Fig. 4 is a plan view showing the parts in the same positionas in Fig. 3, but with a portion broken away. Fig. 5 is a section, online 5-5 of Fig. 4. Fig. 6 is a view in perspec tive showing the devicecompletely unfolded.

As shown in said drawings, A A indicate two rectangular flat members ofcard-board or other stiff material, and B indicates a sheet of paper orother flexible material secured at its end margins to one of the sidemargins of each of said card members A A. For convenience the margins ofthe cardmembers A A to which are secured the end margins of the strip Bwill hereinafter be referred to as margins A A and the other two marginsthereof will hereinafter be referred to as margins A A The two margins Aof said card-members A are connected by means of resilient flexibleconnecting devices, herein shown as consisting of bands (I, awhich exerta force tending to draw said margins A together. As shown in Fig. 6 saidbands pass through holes in the corners of said members at said margins.In order that endless rubber bands of commercial form may be used, thecard members are conveniently slitted from their margins to the holes toreceive the loop form or endless bands, and after the bands areinserted, the slits may be closed by means of small strips of paper orother flexible material a secured over the slitted portion of eachmargin by pasting or otherwise.

The device is folded to close the same by bringing the margins Atogether from the position shown in Fig. 6, thereafter separating orswinging outwardly the margins A to bring the card members in the sameplane as shown in Fig. 3, and continuing the movement to bring the cardmembers flatwise together as shown in Fig. 1. The strip B is of suchlength as to extend, when the card members are in this position, fromthe margin A of one of the card members around the margin A thereof,thence around the margins A of both card members and similarly aroundthe other card member, said strip lying flat against the faces of saidcard members. In this position of the card members the resilient bands aare under tension. The middle or closed art of the strip constitutes ahinge about which the two card members are swung to close them together,as indicated in Fig. 2, to the completely folded position shown inFig. 1. The device is conveniently retained in its closed position by anencircling rubber band, as shown in Fig. 1. In this position, the deviceis adapted for transmission through the mail, and the outer faces ofsaid strip B may conveniently bear advertising matter as shown inFig. 1. Likewise the end portions of the said strip B, as well as otherparts of the device may bear suitable advertising matter. \Vhen theencircling rubber band is removed and the device partially unfolded,unless the device be otherwise effectively restrained, the resilientbands a act to draw the margins A of the card members together, causingthe parts to suddenly assume their completely unfolded position shown inFig. 6. The unexpected character of this opening produces a startlingeffect which is well calculated to call the recipients attention to theadvertising matter which the device bears.

I claim as my invention 1. The combination with two card members placedflatwise together, of a resilient means connecting two margins of saidmembers and a flexible strip attached to said members and adapted to lieagainst their outer faces and to extend around the said margins.

2. The combination with two card members, of resilient means connectingtwo margins of said members, and a flexible strip connecting theopposite two margins of said members and adapted to lie against theouter faces of said members.

3. The combination with two card members placed flatwise together, of aresilient,

fleXib e connecting device attached to two adjacent margins of saidmembers and trained under tension about the opposite two margins of saidmembers, and a flexible strip attached to said members and lying agamsttheir outer faces and extending around said latter margins.

4. The combination with two card members adapted to be placed with twoof their margins together, of a flexible strip secured at its ends tosaid margins and adapted to eX- tend around the opposite margins of saidcard members and yielding means tending to draw said latter marginstoward each other.

In testimony that I claim the foregoing as my invention I afiix mysignature in the presence of two witnesses, this 21 day of March A. D.1907.

LANSFORD FOSTER.

